Hort IQ is here to help you stay informed, stay competitive and stay ahead.

Explore interactive dashboards, on demand webinars and category analysis that unpack the market landscape, track behaviour, reveal consumer needs and spotlight fresh produce perceptions.

Hort IQ gives you direct access to the data that matters.

Hort IQ is the go-to platform for powerful consumer and customer insights across the Australian horticulture industry.

Usage and Perception

Discover how consumers use and view horticultural products, using foundational data to reveal the perceptions shaping purchase decisions. These insights are essential for sparking demand, building smarter strategies, and measuring real-world impact. Find out what’s influencing choices at the checkout.

Retail and Purchasing

Dig into the data behind how Australians shop for fresh produce. This section reveals retail performance and purchasing behaviours across the country, helping you understand what’s selling, why, and how often. Use it to sharpen your category strategies, maximise impact, and track your progress with confidence.

Australian Consumers

What motivates someone to choose your produce over another? This research breaks down the six core needs driving fresh produce purchases across 31 categories. It’s your go-to for building targeted strategies, boosting demand, and connecting with consumers in ways that truly resonate.

International Consumers

Looking to grow globally? This section explores export potential across 20 produce categories in 13 key international markets. Discover what overseas consumers are craving, where your product fits best, and how to use data to drive smart, strategic export success.