Hort IQ is the home of trusted consumer and industry insights for Australian horticulture.
Built for levy‑payers and value‑chain stakeholders, Hort IQ brings together research, data and analysis in one secure place to support informed, confident decision‑making.
The platform houses a growing library of reports, on-demand webinars and interactive dashboards – all designed to be practical, accessible and easy to use.
Find out about
- The market landscape: Gain a clear picture of the Australian retail landscape
- Consumer needs: Understand what drives fruit and vegetable choices in Australia
- Buying trends: Stay ahead of the curve with insights into purchasing habits
- Consumer perceptions: Discover how Australians view your products.
- Production & supply: Understand volumes, seasonality and where produce is coming from.
- Export performance: Monitor Australian fruit and vegetable exports by market and product.
Key research partners
Influencers of consumer purchase
Marketing science has uncovered two factors that drive sales – mental availability and physical availability. This dynamic duo work together in helping a particular produce be chosen by a consumer.
Mental availability
Makes produce recognisable and memorable with the goal of easily coming to mind in buying or usage occasions. Strong branding and consistent marketing build this.
Physical availability
Makes produce easy to buy. This includes distribution channels, store placement and online availability.