About Hort IQ
Hort IQ provides consumer and customer data and insights on Australian horticulture. It is your one-stop shop for powerful consumer insights designed to fuel growth.
Find out about:
The market landscape:
Gain a clear picture of the Australian retail landscape
Consumer needs:
Understand what drives fruit and vegetable choices in Australia
Buying trends:
Stay ahead of the curve with insights into purchasing habits
Consumer perceptions:
Discover how Australians view your products.
Read the quick start guide to Hort IQ
Watch the quick start video to Hort IQ
Key research partners
Influencers of consumer purchase
Marketing science has uncovered two factors that drive sales – mental availability and physical availability. This dynamic duo work together in helping a particular produce be chosen by a consumer.
Mental availability
Makes produce recognisable and memorable with the goal of easily coming to mind in buying or usage occasions. Strong branding and consistent marketing build this.
Physical availability
Makes produce easy to buy. This includes distribution channels, store placement and online availability.