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Influencers of consumer purchase

Marketing science has uncovered two factors that drive sales – mental availability and physical availability. This dynamic duo work together in helping a particular produce be chosen by a consumer.

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Mental availability

Makes produce recognisable and memorable with the goal of easily coming to mind in buying or usage occasions. Strong branding and consistent marketing build this.

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Physical availability

Makes produce easy to buy. This includes distribution channels, store placement and online availability.